Twitter was the first platform to introduce hashtags and it’s where hashtags are used the most.
So, in Twittersphere replete with hashtags, how do you make yours stand out? How do you make your own hashtag #SuccessStory?
The simplest answer to this is Twitter hashtag analytics for historical data.
You use hashtag analytics for everything whether it is before launching a campaign, doing market research, choosing the best time to engage with the audience or making your content go viral.
You need to research most used hashtags and keywords related to your brand so you are able to craft a nice, trendy hashtag.
You research what your competitors did, how they engaged audience, how your target audience responded to different types of content, analyze performance of your current and past marketing campaigns, examine public perception of your brand and so on.
With so much of data in your arsenal, you are sure to make a guided decision and #justdoit.
Twitter Hashtag Analytics - Metrics And Their Applications
Twitter hashtag analytics can be monitored by various metrics, each of which have their own significance.
So, here are the crucial metrics you should focus on along with the applications they can be used for.
1. Tweet Reach And Engagement
Get detailed reach and engagement stats to analyze what kind of content is working with the audience and what they respond most to. Know the most active, most popular contributors of your campaign and engage with them.
2. Contributors Analysis
Contributors are the drivers of Twitter hashtag campaigns. They actively participate and contribute to your campaign so they need to be engaged effectively.
Get to know the most active contributors mentioning your hashtags most number of times in tweets and retweets combined, most impactful contributors creating maximum impressions (tweets multiplied by number of followers), most engaging contributors based on number of retweets and likes generated by their tweets mentioning this keyword.
3. Key Insights Related To Searched Keyword / Hashtag
Knowing the top related domain URLs and links should help you a lot in your market research allowing you to understand your targeted audience in a better way.
Related hashtags and most used buzzwords in Tweets will let you optimize your tweets so they get maximum exposure.
4. Tweets, Images & Videos
Most ReTweeted tweets will help you to understand the content which is working the most with your audience.
You will be able to improvise on your content depending on the top images and videos embedded in tweets.
5. Competitor Analysis
Keep an eye on your competitors’ activities by analyzing their daily, weekly, monthly tweeting pattern to be active, post and engage with the audience.
That will give you an idea of when your audience is most active and ready to engage. Optimize your posting schedule and paid promotions accordingly to make the most of the money you spend on Twitter ads.
6. Device Source
Companies such as the marketing agencies or ad-agencies can benefit a lot from tweets device source information.
It informs them of the devices used most by the people around the world and accordingly, ad display on different platforms can be optimized.
ExportTweet - The Hashtag Analytics Tool For Twitter Historical Data
ExportTweet's Twitter Hashtag Analytics Platform
Here are the quick steps to show how to get the historical data of any keyword / hashtag on Twitter through ExportTweet’s Twitter hashtag analytics platform.
Enter the #hashtag or keyword in the search bar and click on Track.
Check Report Snapshot
A report snapshot of the latest 100 tweets will be displayed to give an insight of the full report. There will be an option to buy the full report below.
When you click on it there will be a pop-up providing multiple options for getting a report of your choice.
Choose The Number Of Tweets
Select the number of tweets to get the last 7 days historical data of the tweets having your searched hashtag/keyword.
The report has a navigation panel on the top which can guide you and help you navigate quickly with the report.
You can click on any of the icons to go directly to any section of the report.
The first icon is the profile summary which will give you the whole summary of the report. This section of the report will give you the data of average day, average tweets per week and average tweets per month.
You will be able to know the number of retweets per tweets, replies per tweet and number of likes per tweet on an average.
This section will also provide the total impressions and the average impressions per tweet and impression per audience.
Daily and weekly pattern
The next icon is for daily and weekly pattern.
This section will provide three different graph showing an average of three separate patterns; daily tweeting pattern, week pattern and month pattern in the same order.
Move your cursor around the graphs to get various insights of the report.
The next icon is device sources which will provide a pie chart of the tweets posted from various sources.
The next icon is for geographical locations which shows the distribution of the tweets density over the world map.
The next icon is for language analysis which shows the pie-chart distribution of the languages in which the tweets have been posted.
The next icon is for Twitter age. You can know how long have contributors and individuals been on Twitter and which year did they sign-up.
The next icon is for the top tweets. You can know the most liked tweets and most re-tweeted tweets about any keyword or topic around the world.
Top Related Domains
The next icon is for top related domains which shows the list of top domains embedded in the tweets containing the searched hashtag.
The list shows the links along with the number of counts they have mentioned in the tweets.
Top Related Hashtags
The next icon is for the top related hashtags which shows the word cloud of the top trending related hashtags to the search #hashtag.
Top Images and Videos
The last icon is for the top images and videos. It shows the list of the top images and videos being embed in the tweets containing searched #hashtag.
With the historical data available through hashtag analytics, you can make the most of the hashtags and keywords on Twitter. Go on and use them to their full potential.
Do let us know your feedback in the comments section below!