Social media influencers marketing is on a rise. The phenomenon is the professional way of what is called the word of mouth marketing. The primary actors here are the online influencers who publicize products of brands that they are collaborating with or simply because they like it. From celebrities to non-celebrities, social media influencers are, as the name suggests, influencers. They are individuals who are very active on social media like Twitter, Facebook, YouTube among others.
Skip the Celebrities – Use Influencers Instead
If you are all about keeping up with trends you need the social media influencers for your brand. Here are some key benefits of social media influencers:
1. Creates brand awareness
Social media influencers have a huge network of fan base who are deeply engaged with their content. The huge following of the influencers provide a platform for endorsing or promoting your brand. Influencers have the power to create brand awareness. Getting an influencer to talk about your brand is a great way to get people to hear about you. It is the quickest way to make people know of your existence. An influencer with a huge following like’s post about@sunfrogshirtis an endorsement that will help promote their product.
2. Drives your brand’s campaigns
Social media influencers can drive your brand’s campaign to reach people at a larger scale and increase engagement and gain sales. It is effective, quick and cost efficient. Here in another instance whereis driving Samsung’s campaign which will help it gain sales.
3. Influencers do the convincing work for you to gain trust
Influencers are the easiest way to help your brand gain credibility. Using influencers allow you to take a backseat when it comes to gaining the trust of your potential customers. Having the influencers talk about your product favorably instead of you is more convincing since they are a third party. We take the case of @FuriousPete who works out and also favors the product which is in his post. His huge fan based will trust the product more easily rather than when the brand talks about their product.
4. Converts audiences into loyal customers
Social media influencers can expand the audience of your brand by converting audience into loyal customers. The word of mouth from these influencers is a form of advertising your products. They can influence decisions of the audiences.
Thus, influencers play a very crucial role in your social media marketing. Identifying individuals who have huge influence over a specific target audience and making use of their influence is an effective marketing strategy. Using social media influencer marketing strategy helps build relationship with the influencers. For instance, making use of Youtube influencers to promote your brand by collaborating with their channels can help you gain audience of their loyal followers.
5. Gives your brand visibility in the social media platform
Using social media platforms like twitter doesn’t take so much work to give your brand visibility if you use influencers. One tweet from them and the words get out quickly. Tweets like this from influencers such as @neilpatel, give visibility and knowledge of your brand at lightspeed.
So take up your social media marketing a notch higher and look out for influencers and use their influence. Different social media apps have different tools to aid the management of your accounts. Find out analytical tools that can make your marketing more efficient.
Through analytical tools like ExportTweet you can find twitter influencers and connect with them for the benefit of your brand. Let us know of how influencers have benefitted you in promoting your brand.
6. Finding new markets
Connecting with a new social media influencer who has audience of your interest if not the exact domain can open new markets opportunities. Influencers have an already established fan-following, so entering a new market through them is one of the best ways. They help in gaining attention easily and rather quickly. It is your influencer which helps you penetrate a new market of audiences and allows you to take a back seat and focus on other marketing activities.
7. Improve SEO and increase backlinks
Backlinks make a huge impact on the indexing of a website in search engine results. When an influencer posts a social content with your @accountname, brand link or website link, it creates a backlink to your website. Search engines ranks up a webpage on multiple factors leading with the presence ofgenuine backlinks.
8. Save money
Social media influencer marketing can be both free and paid. Though many times you may be successful in convincing social media influencers to advocate or promote your brand or page for free, there will be times when you will have shed out some money for paid influencer promotions. Good news is paid social media influencer marketing is extremely cost efficient with reported 11 times ROI than the traditional digital campaigns.
9. Measure the impact of your social media influencers
A great benefit of using social media influencers for marketing is that you can measure their impact by analyzing various metrics related to influencer analytics. Some most frequently used metrics are estimated impression generated by the influencers’ posts, activated influencers, number of mentions etc. Effective third party tools such as Traackr can be used to track and measure social media influencers marketing outcomes.